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Two senior Ford Motor Co. executives announced their retirements today, triggering the assignment of a batch of new responsibilities for several other executives.

Retiring are:

• Darryl Hazel, 61, senior vice president and president of the Ford Customer Service Division, will leave after 37 years with the automaker. Hazel also has headed the Lincoln Mercury and Ford brands. Ford said Hazel will serve as a special adviser to Ford on “global service initiatives” through the end of 2009, reporting to marketing chief Jim Farley.

• Peter Daniel, 62, senior vice president and controller, leaves after 38 years with Ford. His departure is effective Oct. 1.

Executives with new responsibilities include:

• Farley, 47, becomes group vice president of global marketing and Canada, Mexico and South America operations. He keeps his marketing duties and adds operational responsibility for those non-U.S. units as of Sept. 1. He will report to CEO Alan Mulally on marketing issues and report to Mark Fields, Ford’s president of the Americas, on his new operational duties.

His new responsibilities mean that Ray Day, vice president of communications, will begin reporting to Mulally instead of Farley.

“Jim has made great progress connecting with our customers and building a strong foundation for our success in North America,” Mulally said in a statement. “He will continue to lead marketing globally, focusing on building the Ford brand around the world and working closely with our product development organization on strategy and planning.”

• Bob Shanks, 56, becomes vice president and controller of Ford Motor Co. on Sept. 1. He had been vice president and controller of Ford’s Americas operations. He will report to CFO Lewis Booth.

• Dave Schoch, 58, will become controller of the Americas on Sept. 1. He had been head of Canada, Mexico and South America. He will report to Fields.

• Ken Czubay, 60, will get the expanded role of vice president of U.S. marketing, sales and service. He will now report to Fields.

• Frederiek Toney, 53, will succeed Hazel and become vice president of the Ford Customer Service Division and a corporate officer as of Sept. 1. He will report to Czubay.

Said Mulally: “We will miss Peter and Darryl but are very fortunate to have a deep and talented management team poised to continue our progress toward building an exciting and profitably growing Ford.”